Field Marketing Senior Manager 325 views

The Field Marketing Senior Manager is responsible for the development of player acquisition and marketing programs for assigned target market/segment. This position is also responsible for leading the team in their market research, lead generation, and guest relations activities.

Job Requirements

  • Bachelor’s degree holder
  • Has extensive Managerial experience in sales, accounts and events management.
  • Experience in the hospitality industry is an advantage.
  • MUST have stayed or worked in the Philippines.
  • MUST be proficient in both English and Mandarin language (written and verbal).

Job Description

  • Program Development

    • Conceptualize player acquisition and marketing strategies and programs targeted towards the assigned market/segment
    • Monitor and evaluate the effectiveness of all launched programs and initiatives
    • Development of the market/segment by continuously improving offered programs based on market reviews, player profile/demographics, and business intelligence

    Field Marketing

    • Analyze all marketing data to provide insights and recommendations to the team
    • Research marketing opportunities and help in lead generation to support new business acquisition
    • Acquire new players via marketing trips or VIP referrals
    • Perform telemarketing functions to contact potential clients

    Guest Experience

    • Manage guest queries and complaints
    • Entertain guests and facilitate service recovery tasks when necessary

    People Management

    • Monitor and provide feedback on the performance of team members and conduct coaching/counseling
    • Enforce discipline and proper behavioral traits to subordinates, maintaining a fair, consistent and non-prejudicial approach

Only shortlisted candidates will be notified.

Only candidates can apply for this job.
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Company Information
  • Total Jobs 26 Jobs
  • Slogan Connecting Opportunities
  • Location Singapore
  • Full Address Singapore 569880
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7030 Ang Mo Kio Avenue 5.
#08-61 Northstar@AMK Singapore 569880.

Please call us at +65 6747 2885 to fix an interview arrangement.
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Fax: +65 6844 3572


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